Forecasting for Malaysian FMCG & retail

Stop reconciling. Start deciding.

I run your sales forecast end to end: the baseline, the adjustment round with sales and finance, and the number that goes to management. Your team argues about the business, not about which spreadsheet is final.

Built by a forecaster who has sat in those review meetings.
Monthly sell-in · all channels · '000 cases
FY2027 Forecast
Locked for October review
FORECASTMarJunSepDec
ActualsBaselineAgreed forecast
Sales proposal · Nov+18%
“Year-end promo confirmed with two key accounts. Uplift based on last year’s run.”
Approved by Finance · 2 comments

If this sounds like your month-end, you’re not alone.

81%
of S&OP teams still run their process in Excel or Google Sheets
“Each team has their own spreadsheet. We waste time reconciling instead of deciding.”
Supply Chain Analyst, Retail
“There is a gap between statistical forecast and expectations from management or sales. No one really owns the number.”
Demand Fulfillment Planner, FMCG
“Even with SAP, we always end up back in Excel. It’s the only thing that really works.”
S&OP Lead, Pharmaceuticals
Quotes and statistic from a 2025 survey of 164 S&OP and IBP professionals across 54 countries.
Done for you

Hand me the mess. Get back one number everyone signed.

Messy sell-in files, three versions on SharePoint, a sales team with its own view. That’s the normal starting point, not a problem.

Forecast sprint

Most asked for

One forecast cycle, run properly, from raw data to the management pack.

  • Clean-up of your sales history, messy files and all
  • A baseline forecast with the method explained in plain English
  • A facilitated adjustment round, with every override logged with who and why
  • A board-ready forecast pack you can present as it is
From RM 4,500per cycle · about 3 weeks
Enquire

Dashboards & data build

The reporting behind the forecast: data you can trust, in a Power BI dashboard your team actually opens.

  • Sell-in, sell-out and distributor data joined into one model
  • Power BI dashboards for demand, supply and performance
  • Automated refresh, so no one rebuilds the report on Monday
  • Handover and training for your team
From RM 7,500per project · scoped on a call
Enquire

How a cycle runs

  1. 01Decode
    You send the data you have. I work out what’s in it and what’s missing.
  2. 02Declutter
    Clean it, then build a baseline you can explain to anyone in the room.
  3. 03Decide
    Sales, finance and ops propose changes. Each one has a reason and an owner.
  4. 04Declare
    Approve, lock, present. One final version, and a record of how you got there.
Coming next

The same process, as a tool your team runs itself.

One shared forecast instead of five files. Proposals, comments and approvals in one place. A full audit trail, included free, because that’s the whole point.

Get early access
No spam. One email when it’s ready for you to try.How I use your details
Built by a forecaster, for forecasters
[Your photo]

Hi, I’m CJay.

I’m a data and BI specialist in Kuala Lumpur, working in FMCG and retail. I’ve built market volume models, demand planning dashboards and more forecast packs than I can count, and I’ve watched good numbers get lost between versions.

Dayta is how I fix that: a sound baseline, an honest adjustment process, and one number your management can trust.

  • Power BI & DAX
  • Demand planning
  • FMCG & retail trade
  • Excel modelling

Tell me about your forecast.

A 30-minute call, free. Bring your current process and your worst spreadsheet. You’ll leave with a clear view of what to fix first, whether or not we work together.

cjay@dayta.myKuala Lumpur, Malaysia
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